An associate professor says he was fired from Charleston Southern University in Charleston, South Carolina, after his likeness appeared on cans for Holy City Brewing's Chucktown Follicle Brown beer.
The Charleston City Paper reported the story, quoting Roof as saying, "They said that this was not an image for the Christian environment and that it may seem to students that I am endorsing the use of alcohol."
The university is affiliated with the South Carolina Baptist Convention and, according to the City Paper, potential employees write a statement of faith as part of the hiring process.
The beer can image shows Roof in his award-winning beard and waxed mustache.
Responding on its Facebook page, Holy City Brewing said, "HCB is shocked and disappointed at the news that our good friend Paul Roof was fired from CSU for his image on our beer can. We brewed Chucktown Follicle Brown for the Holy City Beard and Mustache Society to help raise money for Lowcountry Women with Wings at their annual Southeastern Beard and Mustache Championships. Paul is a good man and is a huge part of the Charleston community that has helped raise tons of money for Charleston charities. We are honored that he let us put his image on our can!"
Holy City Brewing is in the craft beer business in Charleston. The company's website says, "Holy City Brewing has become a local favorite in a very short time. Their year rounds are true classics, a hoppy German pilsner and a porter that, somehow, is still refreshing in warm weather. Seasonals run the gamut from IPA, to stout, to Belgian Strong Pale Ale, to bacon porter. Yes, bacon porter. Don't tell your cardiologist."