- Views & Opinions
CEOs of some of the world’s biggest companies are fighting back against President Donald Trump’s temporary immigration ban, calling it un-American and bad for business.
The heads of Apple, Ford and Goldman Sachs said that they don’t support the executive order the president signed last week, which bans immigrants from seven Muslim-majority countries from entering the U.S. Google said it is donating cash to organizations that support immigrants.
Other companies said they will help employees affected by the ban or, in the case of Starbucks, hire refugees.
Businesses already have a complicated relationship with Trump, who has been openly critical of companies planning to build plants in Mexico or charge what he sees as too much for fighter jets. Some have announced hiring plans and investments in the U.S., saying they like Trump’s plans to reduce regulation and lower corporate taxes.
The corporate reaction to the executive order was strong, quick and harsh.
“This is unprecedented,” said Bill Klepper, an adjunct management professor at Columbia Business School in New York.
Trump said the executive order, signed Friday, was necessary to stop “radical Islamic terrorists” from coming to the U.S. It included a 90-day ban on travel to the U.S. by citizens of Iraq, Iran, Libya, Somalia, Sudan, Syria, or Yemen, and a 120-day suspension of the U.S. refugee program.
The White House did not respond to a request for comment Monday.
It could be risky for businesses to speak out publicly, since Trump likes to fight back and criticize companies from his Twitter account. But public-relations experts said businesses have no choice, especially if the ban negatively affects their employees or customers.
“No company has gone out of business putting their customers and employees first,” said Matt Friedman, co-founder of Tanner Friedman Strategic Communications in Farmington Hills, Michigan.
Executives at technology companies, which employ many immigrants, were some of the first to speak out. Tim Cook, the CEO of iPhone maker Apple Inc., told employees in a memo obtained by The Associated Press that his company does not support the order.
“Apple would not exist without immigration,” Cook said.
CEOs from e-commerce companies Amazon.com Inc., eBay Inc. and Etsy Inc. also said they did not support Trump’s order, as did the head of video-streaming company Netflix Inc.
Coca-Cola Co. CEO Muhtar Kent said the soda maker was against the travel ban, and General Electric Co. CEO Jeff Immelt said the industrial conglomerate would make its “voice heard” with the new administration and Congress.
Ford Motor Co. said it does not support the policy “or any other that goes against our values as a company,” according to a letter signed by the automaker’s CEO Mark Fields and Executive Chairman Bill Ford. General Motors Co. sent a note to employees saying it will support any who can’t return to the U.S. because of the ban. But other automakers, Nissan Motor Co. and Honda Motor Co., were silent.
The auto industry, a frequent target of Trump’s ire for moving jobs overseas, is walking a fine line, trying to avoid punishing tariffs and hoping Trump gives them some relief on corporate taxes and fuel economy standards.
And Goldman Sachs Group Inc., whose former employees are some of Trump’s most trusted advisers, also pushed back.
“This is not a policy we support,” said the bank’s CEO, Lloyd Blankfein, in a voicemail to employees.
Google, the internet search company owned by Alphabet Inc., plans to give as much as $4 million to four organizations that provide legal assistance and other services to immigrants.
The crisis fund will consist of $2 million from the company and $2 million in employee donations. Google is worried that Trump’s executive order will harm many of its current workers and their families, and will make it more difficult to hire technically skilled workers from outside the U.S. in the future.
Ride-hailing app Lyft said it will give $1 million over the next four years to the American Civil Liberties Union. Lyft’s co-founders, Logan Green and John Zimmer, said they “will not be silent on issues that threaten the values of our community.”
Drugmaker Merck & Co. said it will offer legal advice and other assistance to its employees, as did furniture seller Ikea.
Uber, the ride-hailing app, said it will offer financial help to employees affected by the ban. The company’s CEO, Travis Kalanick, is part of Trump’s economic advisory group and said he will bring up the issue with the president on Friday in Washington.
Uber, however, already faced backlash on Saturday after Twitter users criticized the company and encouraged riders to delete the app for charging less than it could at JFK Airport in New York as taxi drivers had halted service for an hour to protest the ban. The move was perceived by some as an effort to profit off the protests as more passengers would need to seek alternatives to cabs.
Starbucks Corp. said it will hire 10,000 refugees over the next five years at its coffee shops around the world and focusing on employing those that have served with U.S. troops as interpreters.
But taking a position on political matters can be risky for companies: the hashtag #BoycottStarbucks was trending on Twitter Monday after the company announced its move. Starbucks said that it recognizes “that sometimes there are those who may disagree with us, and we respect these diverse points of view and will continue to listen.”
CEO Howard Schultz said he plans to reach out to employees more frequently.
“I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack,” he said in a letter to workers.
I write to you today with deep concern, a heavy heart and a resolute promise. Let me begin with the news that is immediately in front of us: we have all been witness to the confusion, surprise and opposition to the Executive Order that President Trump issued on Friday, effectively banning people from several predominantly Muslim countries from entering the United States, including refugees fleeing wars. I can assure you that our Partner Resources team has been in direct contact with the partners who are impacted by this immigration ban, and we are doing everything possible to support and help them to navigate through this confusing period.
We are living in an unprecedented time, one in which we are witness to the conscience of our country, and the promise of the American Dream, being called into question. These uncertain times call for different measures and communication tools than we have used in the past. Kevin and I are going to accelerate our commitment to communicating with you more frequently, including leveraging new technology platforms moving forward. I am hearing the alarm you all are sounding that the civility and human rights we have all taken for granted for so long are under attack, and want to use a faster, more immediate form of communication to engage with you on matters that concern us all as partners.
I also want to take this opportunity to announce specific actions we are taking to reinforce our belief in our partners around the world and to ensure you are clear that we will neither stand by, nor stand silent, as the uncertainty around the new Administration’s actions grows with each passing day:
Support for DACA: As I wrote to Senators Graham and Durbin this week, we are enthusiastically behind their work to support “Dreamers” across our country – including those young men and women who are part of the Deferred Action for Childhood Arrivals (DACA) program. There are nearly three quarters of a million hardworking people contributing to our communities and our economy because of this program. At Starbucks, we are proud to call them partners and to help them realize their own American Dream. We want them to feel welcome and included in our success, which is why we reimburse them for the biennial fee they must pay to stay in the program and why we have offered DACA-related services at our Opportunity Youth hiring fairs.
Hiring Refugees: We have a long history of hiring young people looking for opportunities and a pathway to a new life around the world. This is why we are doubling down on this commitment by working with our equity market employees as well as joint venture and licensed market partners in a concerted effort to welcome and seek opportunities for those fleeing war, violence, persecution and discrimination. There are more than 65 million citizens of the world recognized as refugees by the United Nations, and we are developing plans to hire 10,000 of them over five years in the 75 countries around the world where Starbucks does business. And we will start this effort here in the U.S. by making the initial focus of our hiring efforts on those individuals who have served with U.S. troops as interpreters and support personnel in the various countries where our military has asked for such support.
Building Bridges, Not Walls, With Mexico: We have been open for business in Mexico since 2002, and have since opened almost 600 stores in 60 cities across the country, which together employ over 7,000 Mexican partners who proudly wear the green apron. We have sourced coffee from Mexico’s producers and their families for three decades and last fall, we also announced the creation of a farmer support center in Chiapas to help accelerate our collective ability to grow and export some of the world’s finest coffees from this important growing region, while donating more than $2 million to support the livelihood, food security and water quality of coffee producing communities in Oaxaca. With the support of thousands of Starbucks partners and millions of customers, we have also donated over a million coffee trees to support 70,000 families, and we will be expanding the initiative this year to generate another 4 million tree donations. Coffee is what unites our common heritage, and as I told Alberto Torrado, the leader of our partnership with Alsea in Mexico, we stand ready to help and support our Mexican customers, partners and their families as they navigate what impact proposed trade sanctions, immigration restrictions and taxes might have on their business and their trust of Americans. But we will continue to invest in this critically important market all the same.
Our Healthcare Commitment to You: Finally, let me restate what we have recently communicated with you about the Affordable Care Act – our commitment remains that if you are benefits eligible, you will always have access to health insurance through Starbucks. Many of you have expressed concerns that recent government actions may jeopardize your ability to participate in the Affordable Care Act. If the recent Executive Order related to health care remains in place and the Affordable Care Act is repealed causing you to lose your healthcare coverage, you will always have the ability to return and can do so within 30 days of losing that coverage rather than having to wait for an open enrollment period. If you have any questions or concerns, please contact the Benefits Center at 877-728-9236.
In the face of recent events around the world, let me assure you that we will stay true to our values and do everything we can possibly do to support and invest in every partner’s well-being while taking the actions that are squarely within our ability to control. This is our focus: providing a Third Place of respite for those around the world who seek it, daily.
Starbucks has and will always stand for opportunity – opportunity for our young people who are working to land their first job in the 75 countries where we do business, opportunity for our farmers who care so deeply for the highest of quality coffee we offer to customers all around the globe, and yes, opportunity for those who come to America in search of their own fresh start – whether that is with Starbucks directly, or through our suppliers or our partner companies.
If there is any lesson to be learned over the last year, it’s that your voice and your vote matter more than ever. We are all obligated to ensure our elected officials hear from us individually and collectively. Starbucks is doing its part; we need you to use the collective power of your voices to do the same while respecting the diverse viewpoints of the 90 million customers who visit our stores in more than 25,000 locations around the world.
So, while we seek to understand what the new Administration’s policies mean for us and our business both domestically and around the world, I can assure you that we will do whatever it takes to support you, our partners, to realize your own dreams and achieve your own opportunities. We are in business to inspire and nurture the human spirit, one person, one cup and one neighborhood at a time – whether that neighborhood is in a Red State or a Blue State; a Christian country or a Muslim country; a divided nation or a united nation. That will not change. You have my word on that.